1. And the sons of Israel set forward and pitched in the plains of Moab on this side Jordan in front of Jericho.
2. And Balak, the son of Zippor, saw all that Israel had done to the Amorite.
3. And Moab was sore afraid of the people because they were many; and Moab was distressed because of the sons of Israel.
4. And Moab said unto the elders of Midian, Now shall this company lick up all that are round about us, as the ox licks up the herbs of the field. And Balak, the son of Zippor, was king of the Moabites at that time.