1. THE ISRAELITES journeyed and encamped in the plains of Moab, on the east side of the Jordan [River] at Jericho.
2. And Balak [the king of Moab] son of Zippor saw all that Israel had done to the Amorites.
3. And Moab was terrified at the people and full of dread, because they were many. Moab was distressed and overcome with fear because of the Israelites.
4. And Moab said to the elders of Midian, Now will this multitude lick up all that is round about us, as the ox licks up the grass of the field. So Balak son of Zippor, the king of the Moabites at that time,